In order for your mobile SMS campaign to be successful, you need to find a creative way to engage your audience. You cannot just blast people with a generic, non-enticing message and expect to see results. Although the SMS messaging format is very straightforward, your campaign doesn’t have to be as cut-and-dry as the [...]
Starting an SMS campaign can be confusing if you don’t know where to begin. Read this blog, which helps explain what you need to begin your SMS campaign.
Considering that 95 percent of mobile devices are SMS capable, it is important to look at how you can incorporate an SMS campaign into your mobile marketing strategy. SMS stands for short message service but is commonly referred to as text messaging. Today, nearly everyone with a cell phone has probably sent or received [...]
While many may not see the value of mobile as a marketing tool, there is substantial evidence that proves how powerful mobile technology can be when used in innovative ways. For a medium originally intended primarily for voice communication, the mobile device has quickly evolved into a lifeline for people across the globe. Today, [...]
